Family Nature Days 2011

Family Nature Days in April 2011 were sponsored by SDCaN to publicize and draw attention to a wealth of family-centered nature events. Both collaborating partners and families will utilize the then-newly-launched website as a source of information pertaining to Family Nature Days and local places and activities for families to spend time in nature. Kick-off Family Nature Days event at San Dieguito Lagoon sponsored by SD Audubon and San Diego Gas and Electric (SDG&E) had over 300 in attendance. Radio campaign on KyXy 96.5 and Sophie 103.7 brought over 3,500 unique visits to the SDCaN website. Online advertising campaign on SignonSanDiego brought 500 visits to the SDCaN website. Social media campaign using Facebook and Twitter increased the fan base, and posts were viewed by over 4,000 individuals on Facebook during April.